Guacamole. A product that has become very popular in the Netherlands in recent years. The freshest is the most flavorful. But guacamole discolors very quickly. Buying fresh guacamole, a spread with avocado as the main ingredient, without additives, is challenging. And that’s where Lazy Foods saw opportunities.
From throwing away to valuable
Ron van der Vloed, the founder of this company, had many years of experience in the exotic fruit trade. The entrepreneur noticed that a lot of ripe avocados were thrown away because of the ‘wrong’ format. That is why he started processing the unsaleable avocados into a spread. The avocado spread eventually ends up on supermarket shelves in its purest form, thanks to the mild preservation technique that is applied after the guacamole has been packaged: HPP, or High Pressure Processing. Lazy Foods works together with one of our partners: Pascal Processing. An additional advantage: thanks to the mild technique that is used, the guacamole can be kept for > 40 days.
It doesn’t stop with technology
Jasper van Altena of Pascal Processing about Lazy Foods and the collaboration: “We not only helped Lazy Foods by processing the packaged products with HPP, but we also thought about the process prior to the HPP treatment and about suitable packaging. You see a company really grow. That you now walk into a Jumbo supermarket and know that the fresh Jumbo guacamole is, that’s nice. Now that the assortment keeps growing, for example with hummus, predicts a positive view for the company.